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Audi’s Facebook Campaign with Klout – better for Klout than it is for Audi
Here’s the campaign: http://www.facebook.com/audi. Here’s the post on TechCrunch Let’s start with the basics: Klout is a tool that helps to measure someone’s social media influence score – or...
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Notes from Transformers #1
I’ve been re-watching the Transformers trilogy parts 1 and 2, so that I’ll be at the top of my game when I go-in to see Dark of the Moon in theaters. I noticed a couple interesting things after...
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How to Motivate Brand Ambassadors
You will probably never meet anyone who has spent more time thinking about this than me. So I thought I’d share some of my thoughts on this topic. If any of you reading this happen to have been part of...
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The Seven Circles of LCA Hell: or How I Learned to Love Advertising Law
I was reading this story about a game developer that lawyered-up against a startup, and I thinking today about how much freedom there is when you’re marketing at a startup company. Compared to...
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Apple is the new Evil Empire
Unlike Google, whose mission statement was “don’t be evil,” Apple has never had many qualms about acting like a dick. Don’t get me wrong: I think Apple’s (And Steve Jobs’) marketing and...
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Best Buy: Dead Man Walking & 5 Ideas to Survive
Best Buy essentially sells 3 things: hardware, media, and expertise The first business is hardware: selling LCD TVs, Blu-Ray Players, Laptops, and cellphones In the hardware business, there’s the Cost...
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Airbnb and the Death of the American Dream
Something funny happened after World War II – America experienced an unprecedented economic expansion that lasted 65 years. Three generations grew up in an era of profound materialism rooted in a...
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Marketing before you have a Marketer
So, you’ve just graduated from that incubator, received a round of angel funding, or even secured your series A. You may or may not actually have anyone with any marketing experience handling your...
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The Fundamentals of Viral Loops
Social sharing features are oftentimes called viral loops. A company’s goal with a viral loop is to incentivize a user to share the product with her friends. The thinking being that if she likes the...
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The Fundamentals of Coupons
During my time at BookRenter, I got a front row seat as colleges much smarter and more experienced in the ecommerce space drove growth through couponing. Now, at a much earlier stage startup, I’m faced...
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